Fashion Shows
Creative directed four official CFDA New York Fashion Week shows, leading the visual identity, storytelling, and overall presentation of each collection. Collaborated across creative teams to translate the my vision into cohesive, immersive experiences that connected fashion, music, and culture.
Worked with Drew production company to cast four New York Fashion Week shows. Seeing over 80+ models a season and then selecting talent that aligned with the distinct identity, attitude, and visual language of each collection. Developed diverse casts and worked closely with models, agencies, and production teams to create a cohesive presentation.
Casting
Worked with Superior Manufacturing to build sets for each shows, creating environments that translated each collection’s concept into an immersive visual experience.
Set Design
Managed sponsorship development for four New York Fashion Week shows, building relationships with brands and partners that aligned. Working with brands such as White Claw, Topo Chico, Voss and Diskko to sponsor integration across the experience, event production, and promotional materials while maintaining a cohesive brand identity.
Sponsorships
Managed talent across our New York Fashion Week shows, creatives, performers, and collaborators throughout the casting and production process. Oversaw communication, scheduling, and day-of-show coordination to ensure a seamless experience and cohesive final presentation.
Talent management
Creative directed and produced lookbooks for each collection, developing the visual concept, styling, casting, location, and overall direction. Created cohesive imagery that translated the collection’s story and identity into a compelling visual campaign for press, buyers, and digital platforms.
Lookbook
Coordinated press assets, show information, and media opportunities to strengthen the brand’s presence and storytelling. Having features in the New York Times, Vogue, Hypebeast, WWD, Esquire and Vman.